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How I think
First understand the business problem. Then inspect data, channel mechanics, operational limits and only after that choose the action.
My work sits between growth, operations, analytics, automation and business decision making.
First understand the business problem. Then inspect data, channel mechanics, operational limits and only after that choose the action.
Good e-commerce work is systematic: launch cleanly, measure honestly, automate bottlenecks and stop investing when the channel does not justify it.