Allegro Ads Automation
Three-account Allegro audit, automated advertising monitoring and campaign restructuring with ROAS maintained at approximately 7.9.
01
Challenge
Reduce uncontrolled advertising spend across three Allegro accounts without sacrificing return, while replacing time-consuming manual reporting with a transparent optimization system.
02
Analysis
Audit of three Allegro accountsCampaign, ad group and offer-level performancePeriod-over-period comparisonSpend, sales, ROAS, CPC, CTR and clicksUnits soldABCD assortment analysis
03
Solution
Automated Allegro Ads report processingTelegram and email alertsSeparate campaigns by performance tierPlacement separationCPC and daily budget optimizationOffer-level advertising control
04
Implementation
Removed weak and duplicate offersCreated effective, test and Low Cost campaign groupsIntroduced an optimization change logStarted product duplicate and bundle cleanupOptimized order handling timesAdjusted delivery settings across three accounts
05
Results
Advertising spend reduced by approximately 30% in the first weekROAS maintained at approximately 7.9Lower uncontrolled spend on weak productsTransparent and manageable campaign structureRecurring advertising control and reporting automated
06
Lessons learned
Campaign structure makes optimization decisions measurableOffer-level monitoring reveals waste hidden by account averagesA change log connects each optimization with its business resultAutomation turns reporting into a continuous control loop
07
Technologies
AllegroAllegro AdsAutomated reportingTelegramEmailABCD analysis