Performance Marketing Projects

Amazon Ads

PPC, Sponsored Products, Sponsored Brands, Sponsored Display, Search Terms and ROAS optimization.

ROAS 7Primary signal
01

Challenge

Scale paid visibility while controlling campaign efficiency.

02

Analysis

Search TermsROASACoSProduct performanceBudget allocation
03

Solution

PPCSponsored ProductsSponsored BrandsSponsored Display
04

Implementation

Campaign managementSearch Terms optimizationROAS optimization
05

Results

Average ROAS around 7Budget management up to EUR 5,000/month
06

Lessons learned

Amazon Ads needs structure and constant search-term feedback
07

Technologies

Amazon AdsSeller CentralSellerboard