Retail Media
Leroy Merlin Sponsored Products, Sponsored Display and budget optimization.
01
Challenge
Use Retail Media to support marketplace growth after launch.
02
Analysis
Product selectionBudget optimizationSales attribution
03
Solution
Sponsored ProductsSponsored Display
04
Implementation
Campaign optimizationPerformance monitoring
05
Results
Retail Media campaigns launched and optimized
06
Lessons learned
Retail Media works best with clear product selection
07
Technologies
Leroy Merlin Retail MediaMiraklAnalytics